49 out of 50 states have adopted UCC 2-328 as law and those 254 words generate a great deal of discussion and even disagreement amongst auction professionals.
Throwing money at marketing challenges may seem like a great place to start, but it does little good if the copy and the headline doesn’t grab anyone’s attention.
To breakdown his approach to competition we welcome back Peter Gehres the reigning Ohio Auctioneer Champion.
Effective direct mail advertising doesn’t start with the design, but the mailing list. By turning a magnifying glass on mailing list practices it is much easier to understand common mistakes.
Competition can sharpen our skills raise the quality of those who choose to participate. It is no different for auctioneers. For this episode we sit down with 2010 Women’s Division International Auctioneer Champion, Kristine Fladeboe-Duininck.
If you remember back to 2012 there were many shows around the idea of an auction. We explored this niche of pop culture.
The answer to this question is not always easy to come by. Often, the answer require asking some tough questions of both our business practices and ourselves as professionals.
Originally published December 12, 2012, this episode was part 1 of a discussion regarding near auction TV shows.
If used effectively, social media can take word of mouth about your product/service to a whole new level.
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