How to Win an Auctioneer Contest: Part 8 - Victory from the Jaws of Defeat

In part 8 of our mini series we focus on How to Win an Auctioneer Contest, Andy Imholte and Peter Gehres breakdown how to get the most out of losing an auctioneer contest. With tips for you next competition as well as your business, there is something for everyone.


  1. Understand that how you lose this year will play a big part in how and if you win next year
  2. Realize that this year's judging panel will not be next year's judging panel
  3. Be part of the celebration, even if it hurts


Listen to the very best Auctioneer Competition Podcast

Competition Tips

  1. Failure and losing is not the goal but it doesn’t mean that it’s a bad experience with no redeeming value

    1. Use this year’s loss as motivation for next year’s greatness.

  2. You are always on stage, win or lose eyes are on you

  3. You ultimately hurt the credibility of the contest going forward by criticizing this year’s outcome

Business Tips

  1. Sometimes the best ways to find areas of improvement is to have a spotlight show on your weaknesses.

    1. When you don’t secure a contract you have to figure out why and fix it.

  2. You may think you are only on stage when you are up conducting an auction, but you and your business are always on stage.

  3. Bad mouthing another auctioneer brings us all down.