111: Audience Size vs Relevance: Ryan George

Since data and insights regarding the effectiveness of your advertising is more attainable than ever, the conversation needs to change. The size of your audience is trumped by the relevance, but this is new thinking and may require us to ask some hard questions. In this episode, Ryan George joins Andy to discuss these hard questions and share some experiences in which relevance made the difference.

The Fast Talking Podcast is a small business building podcast as seen through the lens of auctioneers and auction professionals. Focusing on social media, marketing strategies, finance, operations, human resources, and time management, we provide focused discussions on important topics weekly.