160: Marketing Machine Learning: John Schultz

There is something attractive about the “set it, and forget it” approach to marketing, but marketing campaigns are more complicated than ever...or are they? In this episode host Andy Imholte welcomes back John Schultz and they discuss how to use the machine learning built into Facebook to set up an ever evolving campaign for your next auction.

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The Fast Talking Podcast is a small business building podcast as seen through the lens of auctioneers and auction professionals. Focusing on social media, marketing strategies, finance, operations, human resources, and time management, we provide focused discussions on important topics weekly.