55: 4 Mailing List Mistakes: Ryan George

Effective direct mail advertising doesn’t start with the design, but the mailing list. By turning a magnifying glass on mailing list practices it is much easier to understand common mistakes. For this episode Ryan George, owner of Biplane Productions, joins us to discuss where in-house mailing lists can fall short. Sharing his vast experience he breaks down the 4 most common mistakes all companies need to remedy.

Key Takeaways

4 Mailing List Mistakes:

  1. Not Connected to Auction Participation
  2. Not Segmented for Asset
  3. Too Dependent on Investors
  4. Not Updated with USPS CASS Certification Reports

Ryan’s book recommendation
Your Marketing Sucks by Mark Stevens

The Fast Talking Podcast is a small business building podcast as seen through the lense of auctioneers and auction professionals. Focusing on social media, marketing strategies, finance, operations, human resources, and time management, we provide focused discussions on important topics weekly.