69: The Power of Paid Traffic: Rick Mulready

Over the past few years the organic reach of Facebook has continually shrunk. This has ushered in an era often referred to as pay to play. For this episode Rick Mulready, of the podcast The Art of Paid Traffic, join us to share his insights on how paid traffic can be incredibly powerful. Through topics like Facebook pixels and sales funnels we tackle how auction professionals can market like the pros.

Key Takeaways:

  1. Using Facebook pixels to identify your audience and direct your ad dollars.
  2. How sales funnels can be used to become a trusted resource for your audience.
  3. Don’t be afraid to outsource these tasks and focus on what you do best.

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Episode Links
Rick’s Podcast: The Art of Paid Traffic
Rick’s Website: RickMulready.com
Rick’s Free Webinar: Getting started with Facebook ads
Rick’s Book Recommendation: The 22 Immutable Laws of Marketing by Al Ries and Jack Traut

The Fast Talking Podcast is a small business building podcast as seen through the lens of auctioneers and auction professionals. Focusing on social media, marketing strategies, finance, operations, human resources, and time management, we provide focused discussions on important topics weekly.