74: Full Disclosure Makes a Difference: Ryan George

Truth in advertising is a phrase often thrown around, but it is very easy to omit details in the process of marketing. For this episode Ryan George, owner of Biplane Productions, joins us to how full disclosure can add your credibility, and lead buyers trust your company for years to come.

Key Takeaways

  1. Truth in advertising and how hiding features may not be respecting our buyers time and interest
  2. How honest over-sharing of photos and descriptions that gives auction companies more credibility
  3. How “As is, where is” may be something auctioneers hide behind, it also creates a stigma that we need to combat

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Today’s Sponsor
Global Auction Guide

Ryan’s book recommendation
Love Does by Bob Goff

The Fast Talking Podcast is a small business building podcast as seen through the lens of auctioneers and auction professionals. Focusing on social media, marketing strategies, finance, operations, human resources, and time management, we provide focused discussions on important topics weekly.