80: Leveraging Lookalike Audiences: John Schultz

Knowing your target audience is key to a successful marketing campaign, but do you have a list of your very best clients/bidders? In a continuing Facebook marketing conversation with John Schultz, we explore building VIP lists and how to leverage them with the power of lookalike audiences.


  1. The importance of building specialized lists of your best clients/bidders
    1. How that information helped in trimming down the mailing list to save money
    2. How Facebook can use that list to define your ideal clients
  2. The performance of Facebook ads vs promoted posts
  3. How building a “deadbeat” audience list can be effective as well

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Today’s Sponsors
Global Auction Guide
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John’s Book Recommendation
Words that Sell

The Fast Talking Podcast is a small business building podcast as seen through the lens of auctioneers and auction professionals. Focusing on social media, marketing strategies, finance, operations, human resources, and time management, we provide focused discussions on important topics weekly.